What advice would you like to share with the next generation?

Please don't take it too seriously. Listen to your gut and follow the advice that resonates with you, not with the masses. It's easy to try to follow what everyone else is doing, especially if they're having success. Still, their methods might not be the right ones for you, so no matter what you're doing, follow your intuition.

What is something you want to learn this year?

Not marketing-related, but right now, I'm deep-diving into how to formulate skincare. Just a personal passion of mine I've been dying to pursue.

About

Hi there, I’m Geraldine!

I’m a copywriter with a kick for SEO and marketing. Writing is my superpower, keyword research is my jam, and strategizing is my guilty pleasure. A journalist by profession, I found myself moving away from the newsroom and wandering around digital marketing agencies instead. Today, I’m a consultant and specialist for different startups and small businesses looking to figure out what Google likes at the moment. When I’m not building brands, I’m writing as a freelance contributor for numerous publications in the interior design, wellness, and beauty realms.

When I’m not “working,” you can easily find me snapping photos during golden-hour-time to perfectly match my Instagram’s aesthetic that talks about all-things skincare, no filters, no fuss, just real skin stuff. Oh, you might also find me in the kitchen trying to figure out another vegan/vegetarian recipe as I’m transitioning to a flexitarian diet.

All in all, I’m a brand lover, a dreamer, and a creator.