Generation

About The Company

Born in a small Bulgarian town and raised by a single mother, from a very young age the value of hard work was instilled in Boryana. Developing a penchant for hard work, Boryana graduated highschool as class valedictorian. The year was 2000. To commemorate this accomplishment, her mom gave her the gift of a lifetime: a 30 gram 24 karat gold necklace. It immediately became her most prized possession.

Gifting gold to a child in Bulgaria is equivalent to giving them an investment account. It’s a functional gift. It’s also a beacon of hope and a promise of a brighter future. The gold necklace was also an incredibly generous gift that required years of saving and sacrifice.

The price of gold that summer was $280/troy ounce (~31 grams). 20 years later, that same necklace is worth $1,900 after appreciating 580%. The S&P 500 appreciated 160 % over that time.

Not only was this necklace a symbol of accomplishment and a mother’s love, it delivered an important life lesson: the value of appreciating assets. For generations gold has been a way for families to pass down wealth and over the past 20 years, Gold has outpaced the returns of the stock market.

With the launch of Generation Investment Jewelry, Boryana hopes to help more families accrue wealth in environmentally sustainable metals and celebrate life’s most meaningful accomplishments.