Alala

About The Company

“Ah-ha” Moment

At the start of my career I was often on-the-go for 18+ hours at a time. This meant I was constantly getting creative about how to switch things up. I needed looks that could go from the gym, office, or happy hour.

Then, when I was training for my first triathlon in early 2012, I had my ‘ah-ha’ moment. At the time, there wasn’t an activewear brand that offered the effortless, high-low style that I was searching for. I decided that I couldn’t standby any longer procrastinating – I wanted to spearhead the next phase of the ‘All Day Style’ movement.

So, in 2014, my vision came to life.

Sophistication: Inspired by the modern woman’s all-day wardrobe.

Quality: Crafted from the finest, most luxurious fabrics from around the world.

Details: Stand out among the crowd with our unique designs.