Better of Alone

About The Company

Industry veterans, Eli Caner and Tanya Amini of Lady and Butler have built a successful global uniform company by focusing on bridging the gap between form and function, with clients spanning Equinox Hotels, Four Seasons, Museum of Ice Cream, and Via Carota.

With the onslaught of the pandemic in early 2020, Caner and Amini’s personal and professional life drastically shifted. As a concerned mother, Amini searched for protective wear for her son in grade school, and it became apparent that the duo’s hospitality partners and in-house teams were also searching for the same quality masks and protective gear. Eli and Tanya began to research the data and the pitfalls of sub-par products flooding the market.

During this time, Bonnie Poon, owner of the leading ethically manufacturing supply chain in China, recognized the detrimental effects that single-use protective products were having on the environment. She swiftly pivoted her business and established a new division with a focus on sourcing PPE in an ethically conscious manner. Soon after, an organic partnership formed between Amini, Caner, and Poon and the trio combined their individual strengths to create a fashion brand that considered four key factors: fashion, protection, comfort, and environmentally sound.

From there, Better Off Alone was born; a reimagined fashion brand that provides consumers with beautifully-designed, ethically sourced protective garments.