Selling in a New World: It's All About Digital Marketing

ABOUT THIS EVENT

Key Learning Outcomes Will Include:

Understanding digital marketing trends in Canada- Email marketing, social media, websites, customer data collection
Recognizing COVID-19 impacts – online platforms, need for e-commerce
Creating website content that works
Incorporating e-commerce – benefits, best practices, keeping costs down.

This is a free event. The link for the webinar will be sent out two days prior.

Speaker: Susan Baka
As the Ontario representative for TFO (Trade Facilitation Office) Canada, Susan Baka helps SMEs in developing countries access the Canadian market. An advocate for women exporters, she is an authority on international trade, women’s entrepreneurship, and diversity. She is a prolific writer and global speaker on trade and has presented in Europe, Africa, and at the World Trade Organization in Geneva in recent years. Susan is a founder of the Organization of Women in International Trade (OWIT)-Toronto and has served on the international board for over a decade. She is a senior consultant to Grow Trade Consulting, which provides trade facilitation services for US companies looking to enter the Canadian market. Susan served on the Canadian Minister of International Trade’s SME Advisory Board (2008-11) and represents OWIT in stakeholder consultations on free trade agreements. She has been honored with international awards, including OWIT International’s 2019 Woman of the Year Award for 20 years of volunteer contributions to raise the profile of women in trade and for inspiring women to do business globally; and the TIAW World of Difference Award which recognizes 100 women worldwide for contributing to women’s economic empowerment.