I would just start. As someone with her fair share of marketing knowledge, I was aware of every step I had to take to position myself in the best possible situation for success. However, sometimes all the planning and the strategizing to make sure everything is "perfect" is precisely what's staying in the way between our dreams and our actions.
I've been pushing myself to learn the most I can about SEO and marketing. The pandemic was a blessing in disguise because it allowed me to have the extra time I needed to really hone in on these skills.
I recently became a published contributor for Forbes Advisor, and that (so far) is one of the highlights of my career.
Please don't take it too seriously. Listen to your gut and follow the advice that resonates with you, not with the masses. It's easy to try to follow what everyone else is doing, especially if they're having success. Still, their methods might not be the right ones for you, so no matter what you're doing, follow your intuition.
Not marketing-related, but right now, I'm deep-diving into how to formulate skincare. Just a personal passion of mine I've been dying to pursue.
Hi there, I’m Geraldine!
I’m a copywriter with a kick for SEO and marketing. Writing is my superpower, keyword research is my jam, and strategizing is my guilty pleasure. A journalist by profession, I found myself moving away from the newsroom and wandering around digital marketing agencies instead. Today, I’m a consultant and specialist for different startups and small businesses looking to figure out what Google likes at the moment. When I’m not building brands, I’m writing as a freelance contributor for numerous publications in the interior design, wellness, and beauty realms.
When I’m not “working,” you can easily find me snapping photos during golden-hour-time to perfectly match my Instagram’s aesthetic that talks about all-things skincare, no filters, no fuss, just real skin stuff. Oh, you might also find me in the kitchen trying to figure out another vegan/vegetarian recipe as I’m transitioning to a flexitarian diet.
All in all, I’m a brand lover, a dreamer, and a creator.
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